briefing

The client approached me with a clear yet emotionally resonant vision: to create a user-friendly, engaging, and motivational online platform that helps new mums ease back into fitness with confidence and support.

With a background as a personal trainer and a recent personal journey through motherhood, she felt inspired to empower other women navigating the same transition.

goal

Her goal was to transform her expertise and lived experience into a digital space where new mums could safely rebuild strength and reconnect with their bodies.

The platform needed to strike a careful balance – offering professional-grade fitness training while remaining flexible, compassionate, and tailored to the unique needs of this specific target audience.

we cannot aspire to change
unless we first start with ourselves

solution

The development of a custom Learning Platform that combines modular fitness courses, expert video tutorials and progress tracking.

The platform is fully responsive, easy to navigate, and built around the target needs.

briefing

Timeplus is a multidisciplinary ecosystem based on a network of professionals and partners from different fields.

Their purpose is to create an integrated space where ideas, projects, and businesses develop and reach their full potential.

goal

They set out to create a new website that showcases their multidisciplinary approach—combining an Agency, a Network, and a Studio—by inviting users to navigate an unconventional path and experience a digital journey unlike any other.

The primary goal was to translate Timeplus’ interconnected ecosystem into a user-centric digital experience.

This meant creating a website that communicates clarity while embracing the organization’s diversity.

target

The site needed to appeal to a wide audience — from startups and creatives to investors and collaborators — while showcasing the value of cross-disciplinary innovation.

solution

Working closely with Timeplus Founder and as well as their Art Director, a modern, responsive website has been developed.

From intuitive navigation and compelling visuals to optimized content and interactive elements, every detail was designed to engage and inspire.

The result is a high-impact digital presence that not only tells the Timeplus story but invites users to become part of it — a space where innovation isn’t just shared, it’s amplified.

briefing

The client is a world leader fencing camps organizer founded in 2018 by four Olympic Champions and Medalists.

Every year they organize more than 30 fencing experiences worldwide including pre-season camps, pre-competition camps, pre-national camps, summer camps, clinics, and training for coaches.

To be able to attract more participants, the client reached out for the development of a new website and the management of their social media channels.

solution

The designed solution included a new website able to drive the target which is composed of decision makers (parents) and users (young fencers), towards the purchase.

website

Become the Champion of Tomorrow

overview

CalliopeArte is an Italian company specialised in renting art such as photographs, paintings and sculptures.

As part of my collaboration with the company, I redesigned their website upgrading their online presence and digital identity.

Disseminating culture