briefing

Deutsche Telekom Global Carrier is the wholesale division for Deutsche Telekom, the European leader in telecommunications.

As part of my internship first and then it became my graduation thesis, I supported the internal communication of a massive digital organizational change which saw the integration of more tools into a custom-designed platform.

A story was designed to accompany the various departments facing future and possible obstacles and challenges.

Don’t panic! I know a place called SWITCH City.

goal

For this project I designed a fictional map, a series of characters and the first episode in the form of comics.

map

The purpose of having a map is to create the environment where each episode takes place.

The group will travel from a safe and peaceful location through unexpected and unknown places. Such areas represent the unexpected hurdles and challenges faced when going through a change.

For each new episode stickers are provided so to allow to pin on the map the starting and current location during the travel.

As in the first episode elements like “the winds of change” and “SWITCH City” are introduced, representing stickers are provided.

characters

Six charatcers are created to represent different personalities.

Such characters behave in different ways depending on the situation. Such differentiation is very important when it is expected to plan a change.

The Agiler, acts like a guide through the journey. His expertise is what the group needs to reach SWITCH City in the shortest and most optimal way.

comics

In order to present this story, and due to other constraints, it has been chosen to create a series of comics.

Comics are the perfect means to use fictional environments and characters while keeping the story short and focused on key messages.

To share such format also on digital devices, it has been created an animated version.

This allows to use internal platforms such as intranet, emails, and chats to share the story also among people not present in a physical building but still relevant for the project.

briefing

Thalys has a clear vision on rail traffic in Europe paired with an ambition: stimulating exchanges via direct international rail connections that are both fast and easy.

Thalys was launched in the early nineties. From the outset it was developed to the scale of its 4 countries: Belgium, France, the Netherlands and Germany.

Traveling with Thalys is much faster and more comfortable than traveling by car or plane

goal

For this project I had to design a corporate magazine for train ride Amsterdam – Paris and back.

• Customer service
• Inspiration and information
• Brand awareness

target audience

50% leisure travelers

35% business travelers

15% work commuters

age 30-64.

average / high income

style & design

Thalys pays great attention to its look and style of their brand.

Although the official Thalys logo is used the company’s official style guide is not considered (as required for the assignment).
Instead, an original style and design is presented.

typefaces

Baskerville
Butler
OpenSans

overview

The National Student Survey (NSE: Nationale Studenten Enquête) is an annual large-scale nationwide study that allows almost all students in the Netherlands to give their opinion about their course programme and their university or university of applied sciences.

As part of SPC (Student Programme Committee), I designed a poster in order to raise awareness.

Make your program great!