briefing

The client approached me with a clear yet emotionally resonant vision: to create a user-friendly, engaging, and motivational online platform that helps new mums ease back into fitness with confidence and support.

With a background as a personal trainer and a recent personal journey through motherhood, she felt inspired to empower other women navigating the same transition.

goal

Her goal was to transform her expertise and lived experience into a digital space where new mums could safely rebuild strength and reconnect with their bodies.

The platform needed to strike a careful balance – offering professional-grade fitness training while remaining flexible, compassionate, and tailored to the unique needs of this specific target audience.

we cannot aspire to change
unless we first start with ourselves

solution

The development of a custom Learning Platform that combines modular fitness courses, expert video tutorials and progress tracking.

The platform is fully responsive, easy to navigate, and built around the target needs.

briefing

Timeplus is a multidisciplinary ecosystem based on a network of professionals and partners from different fields.

Their purpose is to create an integrated space where ideas, projects, and businesses develop and reach their full potential.

goal

They set out to create a new website that showcases their multidisciplinary approach—combining an Agency, a Network, and a Studio—by inviting users to navigate an unconventional path and experience a digital journey unlike any other.

The primary goal was to translate Timeplus’ interconnected ecosystem into a user-centric digital experience.

This meant creating a website that communicates clarity while embracing the organization’s diversity.

target

The site needed to appeal to a wide audience — from startups and creatives to investors and collaborators — while showcasing the value of cross-disciplinary innovation.

solution

Working closely with Timeplus Founder and as well as their Art Director, a modern, responsive website has been developed.

From intuitive navigation and compelling visuals to optimized content and interactive elements, every detail was designed to engage and inspire.

The result is a high-impact digital presence that not only tells the Timeplus story but invites users to become part of it — a space where innovation isn’t just shared, it’s amplified.

briefing

The client is a world leader fencing camps organizer founded in 2018 by four Olympic Champions and Medalists.

Every year they organize more than 30 fencing experiences worldwide including pre-season camps, pre-competition camps, pre-national camps, summer camps, clinics, and training for coaches.

To be able to attract more participants, the client reached out for the development of a new website and the management of their social media channels.

solution

The designed solution included a new website able to drive the target which is composed of decision makers (parents) and users (young fencers), towards the purchase.

website

Become the Champion of Tomorrow

overview

CalliopeArte is an Italian company specialised in renting art such as photographs, paintings and sculptures.

As part of my collaboration with the company, I redesigned their website upgrading their online presence and digital identity.

Disseminating culture

briefing

Deutsche Telekom Global Carrier is the wholesale division for Deutsche Telekom, the European leader in telecommunications.

As part of my internship first and then it became my graduation thesis, I supported the internal communication of a massive digital organizational change which saw the integration of more tools into a custom-designed platform.

A story was designed to accompany the various departments facing future and possible obstacles and challenges.

Don’t panic! I know a place called SWITCH City.

goal

For this project I designed a fictional map, a series of characters and the first episode in the form of comics.

map

The purpose of having a map is to create the environment where each episode takes place.

The group will travel from a safe and peaceful location through unexpected and unknown places. Such areas represent the unexpected hurdles and challenges faced when going through a change.

For each new episode stickers are provided so to allow to pin on the map the starting and current location during the travel.

As in the first episode elements like “the winds of change” and “SWITCH City” are introduced, representing stickers are provided.

characters

Six charatcers are created to represent different personalities.

Such characters behave in different ways depending on the situation. Such differentiation is very important when it is expected to plan a change.

The Agiler, acts like a guide through the journey. His expertise is what the group needs to reach SWITCH City in the shortest and most optimal way.

comics

In order to present this story, and due to other constraints, it has been chosen to create a series of comics.

Comics are the perfect means to use fictional environments and characters while keeping the story short and focused on key messages.

To share such format also on digital devices, it has been created an animated version.

This allows to use internal platforms such as intranet, emails, and chats to share the story also among people not present in a physical building but still relevant for the project.

overview

The Fixed Gear Shop is an e-commerce start-up from Utrecht, the Netherlands.

The company was founded in August 2014, inspired by the idea that everyone should ride an awesome bicycle.

In 2017, as part of my internship in Graphic Design, I designed a t-shirt that would represent the spirit of the company.

Fixed gear bikes represent the superior form of travel

briefing

Thalys has a clear vision on rail traffic in Europe paired with an ambition: stimulating exchanges via direct international rail connections that are both fast and easy.

Thalys was launched in the early nineties. From the outset it was developed to the scale of its 4 countries: Belgium, France, the Netherlands and Germany.

Traveling with Thalys is much faster and more comfortable than traveling by car or plane

goal

For this project I had to design a corporate magazine for train ride Amsterdam – Paris and back.

• Customer service
• Inspiration and information
• Brand awareness

target audience

50% leisure travelers

35% business travelers

15% work commuters

age 30-64.

average / high income

style & design

Thalys pays great attention to its look and style of their brand.

Although the official Thalys logo is used the company’s official style guide is not considered (as required for the assignment).
Instead, an original style and design is presented.

typefaces

Baskerville
Butler
OpenSans

overview

The National Student Survey (NSE: Nationale Studenten Enquête) is an annual large-scale nationwide study that allows almost all students in the Netherlands to give their opinion about their course programme and their university or university of applied sciences.

As part of SPC (Student Programme Committee), I designed a poster in order to raise awareness.

Make your program great!